I was in charge of organising catering for an event for 600 people and I over-catered for vegetarians!
I had people coming up to me asking “where’s the meat?” and I had to tell them that “all the meat options were gone” and try to sell them the vegetarian options.
Usually, it’s the other way around and the vegetarians are the ones asking “where’s all the vegetarian food?” because there are generally limited vegetarian options at events and meat eaters dab into the vegetarian food as well so it’s always gone before you know it.
How did this happen?
Last year on the 9th of December 2012, Perth had its first large scale TEDxPerth full day event (http://www.tedxperth.com/tedxperth-2012), with a line up of 15 of Perth’s finest thinkers and doers giving talks on Ideas Worth Spreading from across a range of fields and disciplines (you can watch video recordings of all the talks here http://www.tedxperth.com/videos).
|Photograph by ialla|
Carmen Lawrence speaking at TEDxPerth 9.12.12
My friend Karen was on the TEDxPerth organizing team doing the marketing and one day we had a conversation that kind of went something along the lines of this –
Karen: You’re a food blogger, you like food, you know other people that like food, your parents own a restaurant. We need someone to help with the food for TEDxPerth.
Me: I haven’t done anything like this before but sure.
I have being friends with Karen for over 10 years. We’ve played in a band together and traveled to Japan so she knows I’m a ridiculously organized person, reliable and trusts that I will make good decisions. So with all these qualities, combined with my interest in food, I took on the role of being the TEDxPerth catering manager where I had to organize the catering and manage the logistics of food distribution on the day.
Food is pretty important for an event, it’s the thing that people always comment on the feedback forms. It doesn’t matter how good your speakers are if people aren’t properly fed during the day, they won’t remember anything expect how bad the food was and complain. It’s like when I have to attend training for work and there better be an assortment of Danish pastries for morning tea or there will be hell to pay.
I had a limited budget to work with. I researched all catering options in Perth and ended up going with Katrina Sykes Catering (http://www.katrinasykes.com.au/). Then I had to figure out the catering requirements for the day which included coffee/tea for registration in the morning, morning tea, lunch and afternoon tea. Most importantly, I had to make sure that I met all the dietary requirements for attendees as catering was provided as a part of the ticket price. People were required to complete their pre-registration by filling out a form which included indicating their dietary requirements.
I had already factored in vegetarians/vegans and gluten free/coeliacs but was alerted to other dietary requirements from the pre-registration information that came through such as various allergies to food including nuts, eggs, seafood and cheese; people who were lactose intolerant; pregnant women with a list of things they couldn't eat; no pork; diabetics; and some unusual requests for no carrots or no tomatoes (maybe it's some new 'free-from' diet?!). It made me realize the challenges that food businesses must face on a day to day basis when they have to address a variety of dietary needs all the time.
The number of people requiring vegetarian food was much higher than I originally thought. But it wasn’t a surprise as we assumed that TEDxPerth would attract an audience that was more socially conscious and thus may be more likely to be vegetarian.
So from my assessment of all the dietary information provided to TEDxPerth, I came to the conclusion that half of the catering should be vegetarian.
|Salad boxes - Photograph by Sally Jarvis|
Lunch service at TEDxPerth 9.12.12 - each attendee got a salad box and sandwich
|Sandwiches - Photograph by Sally Jarvis|
Veg, Veg, Beef, Salmon, Veg, Veg...theme happening
When lunch was served at the TEDxPerth event, all the meat options went quickly and I had people coming up to me asking where the meat options were.
I then realized that I had made a mistake.
I had miscalculated the amount of vegetarian food required.
Not everyone had submitted their dietary requirements. The majority of people who made an effort to indicate their dietary requirements were those that had some. So it seemed like there were lots of vegetarians attending the conference when in actual fact it was just that more vegetarians filled in the ‘dietary requirements’ field and everyone else didn’t bother. Being a meat eater is the majority and not something that you would need to specify as a dietary requirement. I had failed to include meat eaters into my calculations.
It was interesting to be in a situation where there was (much!) more vegetarian food available than meat and I had to tell the meat eaters to try some quinoa salad (which was met with weird looks, sometimes “what’s quinoa” was a common response) and roasted vegetable sandwiches.
I got the feeling that a lot of meat eaters do not think much of vegetarian food. It was as if I was offering them foreign food. I guess for some people food isn’t food unless there is meat in it.
But it was really nice to have people who were vegetarians come up to me and tell me that it was the best event they have ever been to because there was so much vegetarian food available. It must feel good to have the majority for once rather than the minority. Sure, there were people who complained about the lack of meat options but I guess I can't please everyone.
The saving grace was that the vegetarian options provided by Katrina Skyes Catering were delicious. I think that for a lot of meat eaters, they automatically go for the meat options and would not think to consider the vegetarian options when they are out. But as a result of my miscalculations on the dietary requirements needed for the event, many meat eaters were forced to take on the vegetarian options because that’s all there was to eat!
So in the end I think it was a good thing – maybe I changed the minds of a few meat eaters that day into thinking that vegetarian food is ok and maybe they will consider eating more vegetarian food in the future.
Have you ever had to organize catering for something and things didn’t turn out as you’d expected?
Maybe next time you host a party, try over-catering for vegetarians just for fun ;)
I have a lot of vegetarians friends and I am always looking for vegetarian recipes that will also appeal to meat eaters. To make vegetarian food carnivorous, add umami as it adds a savoury, meaty taste to dishes.
Vegetarian fritters are a vegetarian staple. Introducing haloumi into the vegetable fritter equation elevates it to something that will satisfy carnivores and vegetarians alike as haloumi provides a umami boost, lovely salty flavours and a crisp chewy texture.
Zucchini and Haloumi Fritters with Tzatziki
(An original recipe by the Blue Apocalypse)
Note: I’ve had trouble making vegetable fritters in the past, where the mixture disintegrates when I fry it or it doesn’t cook through without blackening and burning them so my tips are to refrigerate the fritter patties before frying and to finish off the cooking in the oven.
• 6 zucchinis
• ½ cup spring onion, finely chopped
• 200g haloumi cheese, grated
• 250g spinach
• 2 garlic cloves, minced
• 2 tablespoons dill, chopped
• ½ teaspoon each of coriander, cumin and fennel seeds, roasted and ground
• ½ - ¾ cup plain flour
• salt and pepper to taste
• 1 egg, lightly whisked
• olive oil
Grate the zucchini and salt them a little, set aside for 10 minutes and squeeze out as much liquid as possible.
Before (grated zucchini) - After (squeezed zucchini)
Wilt the spinach in a large frying pan with 1 tablespoon of olive oil. Remove and set aside until cool enough to handle, then squeeze any liquid from the spinach and roughly chop.
Place the grated zucchini in a large bowl, add haloumi, spinach, spring onions, dill, garlic, spices, salt and pepper. Mix together to combine. Shift flour over the mixture and mix in. Then add in the egg last and mix in.
Shape the mixture into patties about 1-1.5cm thick and 7cm in diameter and refrigerate for at least ½ hour (you can make 14-16 fritters depending on the size you make the patties).
Preheat oven to 180C.
Heat some olive oil in a frying pan over medium heat and fry the fritters in batches, for 2-3 minutes each side until golden brown.
Serve with lemon wedges and tzatziki.
• 300g Greek style yoghurt
• 1 lebanese cucumber
• 1 tablespoon dill, chopped
• 1 garlic clove, minced
• salt and pepper to taste
Drain the yoghurt by putting it in a mesh strainer lined with cheesecloth for a few hours in the refrigerator.
Cut the cucumber in half lengthwise and use a teaspoon to scoop out the seeds. Grate the cucumber and squeeze to remove excess liquid.
Combine all the ingredients together and season to taste with salt and pepper.
This is really something new to me.. Would loveeeeee to have a sample of it! Hahahah!ReplyDelete
Love your pictures as well .. keep it up ! Can't wait to read your next post! ;)
The fritters are pretty easy to cook at home :) Thanks for reading my blog Lim!Delete
How funny, I always miss out on the veggie options, over catering sounds perfect to me! The fritters sound great too :)ReplyDelete
Thanks JJ :) Funny how things turned out but in the end it was a good outcome. I think that over catering for vegetarians is a good strategy.Delete
Very inspired by you. You'd never catered anything before but you jumped in with both feet regardless. Well done!!ReplyDelete
Thanks :) TEDxPerth is organised by a group of volunteers. I love TED and was happy to help out and it was a great learning experience. A lot to take on board for next time I do anything like this.Delete
Of course it depends on the definition of vegetarian as well ... See www.vegsoc.org for example.ReplyDelete
Roast veg sandwiches sound great!
The roast vegetarian sandwiches were a hit and had hummus spread inside as well. There are varying degrees of vegetarianism, some requested vegetarian or seafood!Delete
Oh my god these sounds amazing! Well done on the catering gig - looks like you did swell, don't be too hard on yourself!ReplyDelete
Thanks Bec :) Things did go well on the day, food arrived on time and was distributed to everyone in a timely manner. I just can't believe I had miscalculated the kind of food needed. Next time I'll know how to make better a dietary assessment. It was a fun day!Delete
It might to the meat eaters good to actually NOT eat meat at every meal...or even just this one meal. Hopefully it's opened some of there eyes to this - that meat is a luxury not a necessity. I'm a meat eater but will usually look for a vego option if I think the meat is not free-range or ethically raised.ReplyDelete
I think that a lot of meat eaters have a perception of vegetarian food being bland so unless they are exposed or forced to eat vegetarian and see that it can be really tasty they just continue with their usual diet. I like to mix up my meals and have vegetarian food and also some meat. I think that it would be good for events to provide more vegetarian options.Delete
Wow that is a huge thing to take on and good on you for doing it! I have never done that before-not at that scale. And that's interesting and kind of makes sense that most people only put in a dietary comment if they have something a little unusual (well not that being vegetarian is unusual but it's less common as you've shown).ReplyDelete
Thanks Lorraine :)Delete
I've learnt from this experience and sometimes you have to remember to take into account what's not stated. Good opportunity to expose more people to vegetarian food!
well done on completing such a big task! id easily take these fritters over meat options!ReplyDelete
Thanks :) Haloumi fritters are pretty tempting!Delete
Wow what a testy food nicely decorated in your post I prefer it than othersReplyDelete
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