tag:blogger.com,1999:blog-7232896455291670454.post7173323850231378562..comments2024-03-07T11:29:41.920+08:00Comments on Food Endeavours of the Blue Apocalypse: Eat Drink Blog 4 SponsorshipBlue Apocalypsehttp://www.blogger.com/profile/09444430475249979370noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-7232896455291670454.post-90858018927857654692015-06-25T20:26:05.545+08:002015-06-25T20:26:05.545+08:00food and drink in the world
http://skyfooddrink.bl...food and drink in the world<br />http://skyfooddrink.blogspot.com/Anonymoushttps://www.blogger.com/profile/03867181095156306719noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-12431796207917531522013-11-20T14:07:15.263+08:002013-11-20T14:07:15.263+08:00As someone who has been to conferences - blogging ...As someone who has been to conferences - blogging and otherwise - I am in awe of what the committee did this year. No doubt built on the work of past committees. From comments of those who have been to past EDB's, you pass to the next committee a stronger idea and ethos. <br /><br />To get a conference schedule, venue, catering and events up from a position of $0 and expect $0 from the attendees is frankly impressive. Many paid conferences also draw on sponsorship and aren't as well run. I may be biased as I spoke (albeit briefly) at the event but that's my view. Any thought that you shouldn't approach potential sponsors who you know or have a previous or current relationship with is ridiculous. You leverage the relationships you have, that's how it works. Max Brearleyhttp://www.pubdiaries.comnoreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-49271258004251555962013-11-20T11:28:31.080+08:002013-11-20T11:28:31.080+08:00To long for a tweet, my comments in response to Th...To long for a tweet, my comments in response to The Food Pornographer's tweets<br /><br />@TFPtweets - @blueapocalypse are you saying sponsorship for #edb13 was acceptable for the 'greater good' but not ok for a blog as it's less 'worthy'? (https://twitter.com/TFPtweets/status/402724586682212352)<br /><br />My position on sponsored blog posts is not because they are “less worthy” but due to the issues involved which I thought was well summarized in Phil Lees blog post http://www.lastappetite.com/i-ate-the-sponsored-food-why-disclosure-isnt-enough/ which I retweeted.<br /><br />I think that maintaining objectivity is tricky when writing sponsored posts. I agree with Phil’s point on the ‘norm of reciprocity’ where PR emails don’t always explicitly state that you should write about an event/product if you accept it but there is some sort of expectation or it is implied and if you choose to attend an event/use a product cause you 'like it', you will provide a write up that will be generally positive albeit it will be in your own voice, your own view of the experience and you may provide some feedback on what didn’t work well.<br /><br />I made the point in my post that my work with sponsors for Eat Drink Blog means that I have nothing but good things to say about them because I appreciated their support. This reinforced to me that in situations of sponsorship, it can be hard to be objective about the relationship.<br /><br />So for me, not doing PR or sponsored posts on my blog is about maintaining complete editorial independence where I write about whatever I want unrestricted. This may be an absolute position to take but it also reflects my character and the kind of person I am.<br /><br />You also hold your own and feel strongly about what you do and that's fine. I would not consider someone who chooses to write sponsored posts less worthy – I see it as a difference in what we choose to do with our blogs as you rightly say on your blog “People blog for different reasons and express themselves differently. Within the category that is 'food blogging', there is a diversity of interests and approaches - and that's a good thing.” :) http://thefoodpornographer.com/2013/11/eat-drink-blog-2013-reflections-on-blogging-ethics-and-corruption<br />Blue Apocalypsehttps://www.blogger.com/profile/09444430475249979370noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-80561499615659713752013-11-20T11:17:00.201+08:002013-11-20T11:17:00.201+08:00To long for a tweet, my comments in response to Th...To long for a tweet, my comments in response to The Food Pornographer's tweets<br /><br />@TFPtweets - @blueapocalypse I understand that's what you're saying. Just trying to get to 'why' - why is it totally different? (https://twitter.com/TFPtweets/status/402737804829933568)<br /><br />Why?<br /><br />Because there is a difference between <br /><br />(A) Me approaching a business/sponsor and asking for free stuff for my blog or alternatively a business/sponsor contacting me to give me free stuff which I may or may not write about on my blog – this is a situation/opportunity that I don’t engage with.<br /><br />and<br /><br />(B) In my capacity as the Chair of Eat Drink Blog, I approached businesses/sponsors to seek their support for a community focused, non-profit event which did not charge an attendance fee so there is no budget and sponsorship in the form of funds or in-kind contributions are required in order for the conference to happen. This support would be formally acknowledged on the website/program etc. and sponsors are advised that they may or may not get blog exposure. This was something that I was comfortable with doing again and again in order to find a way to cover the numerous expenses required to put on a conference.<br /><br />Because I hold a personal position of not doing PR and sponsored posts on my blog, it doesn’t meant that seeking sponsorship to enable a conference to be run is a contradiction of it as they are two separate things.<br /><br />It’s true that Eat Drink Blog 4 would not have happened without the support of sponsors and a reason for their interest in supporting the conference is to potentially gain some blog exposure from it, but it was always made clear that it’s up to the bloggers to decide what they write about on their blogs.<br /><br />Our approach to sponsorship was to seek businesses that we wanted to have involved in Eat Drink Blog and as the majority of them were food and drink related, they became a ‘part’ of the conference and contributed to delegates experiences by for example, making sure you were all fed and hydrated. So as I elaborated in my post, I don’t just see sponsors as just ‘sponsors’ per se, I consider them to be partners of our event and their contributions are valid and important. If bloggers choose to write about the Eat Drink Blog 4 sponsors because they acknowledge/enjoyed their support, it shows that we picked the right sponsors to be a part of our conference. Blue Apocalypsehttps://www.blogger.com/profile/09444430475249979370noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-42451669243716584852013-11-20T09:57:23.558+08:002013-11-20T09:57:23.558+08:00Thanks for your comments Amy.
In this post I was ...Thanks for your comments Amy.<br /><br />In this post I was trying to explain what sponsorship of Eat Drink Blog means and the work involved to give people a little insight :)<br />Blue Apocalypsehttps://www.blogger.com/profile/09444430475249979370noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-2606273285191098822013-11-20T09:54:02.408+08:002013-11-20T09:54:02.408+08:00THANK YOU FOR GETTING ME!
Totally agree with your...THANK YOU FOR GETTING ME!<br /><br />Totally agree with your point that just because a blogger doesn’t work with PR or do sponsored posts, it doesn’t mean that they can’t attend a sponsored conference or organize a sponsored conference. They are separate things and no one should feel like a hypocrite. <br /><br />Eat Drink Blog is supposed to be as inclusive as possible so matter where you are from, what you choose to blog or not blog about, what your values are – you are welcome to attend. <br /><br />I am extremely thankful for the sponsors who made Eat Drink Blog possible and we carefully chose who would be our sponsors so if bloggers wish to write about them, that’s great but there is no obligation to.<br />Blue Apocalypsehttps://www.blogger.com/profile/09444430475249979370noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-5533187359728949932013-11-20T09:53:24.745+08:002013-11-20T09:53:24.745+08:00A food blog is a labour of love and most bloggers ...A food blog is a labour of love and most bloggers make little or no money from blogging which is why Eat Drink Blog has been free to attend to make it accessible to everyone but bloggers have to pay for their own flights and accommodation. Australia is a big country (!) and I realise that the expense that bloggers had to incur to come to Perth this year would have been a bit more than usual :)<br /><br />There is a lot of freedom in blogging and people blog about difference things and for different reasons. The choice to monetise a blog is a personal one and I don’t have intentions to make money on my blog as it’s a hobby for me.<br /><br />I ask delegates to share their thoughts and experiences of Eat Drink Blog 4 in Perth and it can be anything they want. There is no obligation to write about the sponsors unless they want to. It was also made clear to sponsors that bloggers may or may not write about you as it’s their choice. The fact that there are 80 bloggers in one place, the likelihood of a sponsor getting some exposure would be higher. Quite a few bloggers have mentioned sponsors in their blog posts on Eat Drink Blog and as I was involved with picking the sponsors for Eat Drink Blog 4 to make sure that they fitted in with the feel of our conference and were aligned with our values, I’m glad that people also supported our choice of sponsors :)<br />Blue Apocalypsehttps://www.blogger.com/profile/09444430475249979370noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-89259711918813837962013-11-20T09:51:37.013+08:002013-11-20T09:51:37.013+08:00Thanks for your comment Pia :)
I have a position ...Thanks for your comment Pia :)<br /><br />I have a position on my blog that I don’t accept PR or do sponsored posts and there have been questions raised over if this position is in conflict with my role as the Chair of Eat Drink Blog 4 where I actively sought sponsorship to facilitate the running of the conference. I don’t think it does and I tried to explain why in this post as they are different things.<br /><br />I have been a part of organising events like Beaufort Street Festival 2012 (on the food committee and assisting with the community cookbook) and TEDxPerth all in a volunteer capacity and these events require the support of sponsors. I understand and support the role that sponsors play in events and it doesn’t mean that I can’t also hold the position that I don’t do sponsored posts on my blog.<br />Blue Apocalypsehttps://www.blogger.com/profile/09444430475249979370noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-71367835073469911232013-11-20T09:40:56.214+08:002013-11-20T09:40:56.214+08:00Thank you for spending the past year on organising...Thank you for spending the past year on organising such a fantastic conference for us, i was definitely more excited to attend EDB13 than a wedding! I food blog because i enjoy it so food blogging shouldnt be abotu monetising or trying to make a living out of it. thanks for such an insightful post. <br /><br />cheers<br /><br />AmyMilktea Eatshttps://www.blogger.com/profile/04438421419221234035noreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-30061446117906604542013-11-20T09:05:17.068+08:002013-11-20T09:05:17.068+08:00There is so much to quote in this post.
And can ...There is so much to quote in this post. <br /><br />And can I just say that If I read/hear one more comment about how people who refuse to work with PRs on their blog but attend a sponsored conference are hypocrites, I'll tear my hair out.<br /><br />Let's keep its free, let's keep it local, let's keep it happening. And to do that, we need to keep it sponsored. <br /><br />You are a 'professional like that'. And thanks for organising one of the best damn zero budget weddings I ever had the privilege of attending. Lauhttp://www.corridorkitchen.comnoreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-74341174897536706562013-11-20T07:05:54.516+08:002013-11-20T07:05:54.516+08:00A food blog is not an inexpensive endeavour so if ...A food blog is not an inexpensive endeavour so if I can monetise my blog, I will. I didn't get to Eat Drink Blog this year because I couldn't afford it and maybe if I looked for opportunities, I could attend next year. :)<br /><br />I do agree that if someone attends the conference for free, it would be the right thing to write about the sponsors on blogs and social media.Maureen | Orgasmic Chefhttp://www.orgasmicchef.comnoreply@blogger.comtag:blogger.com,1999:blog-7232896455291670454.post-85200379499839736652013-11-19T17:15:25.981+08:002013-11-19T17:15:25.981+08:00I haven't had time to digest this properly but...I haven't had time to digest this properly but on first thoughts, I understand your view on this. <br />I think it's right to see a distinction between sponsorship/PR etc for your blog and sponsorship of an event. <br />I read that you worked on the Beaufort Street Festival which is a heavily sponsored event... Did anyone raise eyebrow or interrogated your involvement there for being 'out of sync' with your blog policy? <br />Life of Piahttps://www.blogger.com/profile/04236907015282759563noreply@blogger.com